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The Story Behind Front Desk Biz

Hannah Grace was born in 1989 and raised in Raleigh, North Carolina. Growing up in a family where both parents were small business owners (her mother owned a graphic design studio and her father operated a local specialty coffee shop), Hannah was exposed early to the everyday challenges of entrepreneurship, customer service, and internal business communication.

From her teenage years, she demonstrated keen interest in organizational dynamics and business communication, editing her high school newspaper and leading student leadership workshops on effective workplace communication. After high school, Hannah pursued her higher education at the University of Southern California (USC) Marshall School of Business, where she earned a Bachelor of Science in Business Administration, graduating in 2011 with a concentration in Organizational Behavior and Strategic Communication.

During her time at USC, she interned at business development teams for several startups in Los Angeles, gaining firsthand experience in cross-functional workflows, customer engagement strategies, and internal communication practices. After college, Hannah accepted a full-time role at a mid-sized consultancy firm specializing in business process improvement, where she worked directly with executives to streamline front-office procedures, improve customer service systems, and enhance communication protocols.

Over the next decade, she became a recognized expert in translating complex operational principles into accessible communication frameworks. She published white papers on service operations, internal communication efficiency, and customer experience design for regional business associations. Her transition from consultancy to media was driven by a conviction: while business strategy textbooks laid out frameworks, there was a glaring lack of user-friendly, real-world content that described how good businesses actually operate “inside the front desk”—the intersections where customers, employees, process, and strategy meet. Motivated to fill this gap,

Hannah began planning Front Desk Biz in 2019, focusing on delivering practical insights into everyday business activities: customer engagement, operations, process documentation, internal communication, managerial function, service excellence, and culture building. After two years of preparation and content development, she officially launched frontdeskbiz.com in 2021.

Hannah Grace